The most recent Chocolate Shoppe Ice Cream eatery to open offers a walk-up window.
The company-owned location at 2302 Atwood Ave. on Madison's near east side is near the Capital City Bike Loop and offers 24 of Chocolate Shoppe's 110 flavors.
The Atwood shop opened in early May offering outdoor seats for treat-seekers, Vice President Dave Deadman said.
"This is our new location with a walk-up window," Deadman said. "It's fun to walk to the ice cream store, get an ice cream cone, sit on our back patio and just enjoy the day."
Deadman said each July the company releases a new customer-created flavor during National Ice Cream Month.
"We really try and focus on (how ice cream) should be fun, it should be a treat," Deadman said. "It should make you smile."