Madison's growing community of entrepreneurs will soon have a new place to potentially call home, StartingBlock.
The project has garnered big investors, including American Family Insurance, and the city has put aside $1.5 million for the effort in its Capital Budget.
Some say the project will help bring new life to the city's East Capitol District.
Sector67 and startup accelerator Gener8tor will move into one space on East Washington Avenue and Livingston Street. The space will be called StartingBlock.
Startingblock, a more than $30 million endeavor, would be the anchor tenant of a new mixed-use building that would include space for mentor program, collaboration and a performing art venue.
It would be a space dedicated to sparking new ideas and giving 20- to 40-year-olds more reasons to keep their talents in Dane County.